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Link: index: VentureBeat Link: start: About the site Link: prev: EduRG Scores with the top technology and education conference in the country! Link: next: How Sergey Brin uses Google Buzz as a business tool Link: canonical VentureBeat Interpreting Innovation * VentureBeat Profiles * Events * Jobs * Videos * Newsletters * Entrepreneur Corner * Conversations on Innovation * Main * MobileBeat * GreenBeat * GamesBeat * DealsBeat * DemoBeat * SocialBeat * MediaBeat Google socializes Gmail with Google Buzz February 9, 2010 | Anthony Ha View commentsComments Share IFrame IFrame [IMG]Google announced a new product today called Google Buzz, bringing credence to previous rumors that social networking features would be added to Gmail. Buzz is a service for sharing and talking about content. In the same way that the company calls Gmail "a Google approach to email," it's calling Buzz "a Google approach to sharing." Todd Jackson, a product manager for Gmail and Google Buzz, demonstrated the product on-stage at Google's headquarters in Mountain View, Calif. He highlighted five key features: 1. Auto-following - Buzz is built into Gmail, so instead of forcing you to reform connections on new sites, it takes advantage of existing social connections and groups in Gmail. 2. Rich, fast sharing experience - The Buzz content you share can be published manually or as a feed from your accounts on other services like Google Reader or Picasa. A lot of the Buzz experience seems optimized for sharing and viewing media such as photos and videos. For example, you can open a photo into a full-screen view, and flip through an entire photo album while in that full-screen view. 3. Public and private sharing - You can share all this content publicly, on your Google Profile (at last, that might actually be useful!). You can also share it privately, with groups created in Gmail. [IMG] 4. Inbox integration - You don't have to check into a separate site to see updates and shared content in Buzz. Instead, it shows up as another item in your email - users know it's not just another email because the subject line will have a Buzz logo next to it. As you look at shared content, it will update in real-time with comments from other people it has been shared with, and you can also invite new people into a conversation using the "@" symbol, the same way you can in Twitter. 5. Just the good stuff - Buzz delivers personalized recommendations on the content that you'll like. Items that you might like (determined by past preferences, as well as the items that have spurred conversations and recommendations from your friends) show up as full items in a profile, while less interesting items are hidden, showing up as collapsed items that you need to open up to read. There's also a mobile component to Google Buzz, which we'll cover in a separate post. Next Story: How Sergey Brin uses Google Buzz as a business tool Previous Story: Ubisoft hits reduced expectations, announces new Tom Clancy game Email Print Bookmark Google Delicious Facebook Twitter Digg StumbleUpon Reddit LinkedIn More... Companies: co:google Photo of Anthony Ha About the Author, Anthony Ha Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter. * PurchaseTramadol It's so lucky for me to find your blog!Simple language, concise blog! Another style! I like!Thank you for sharing !Buy dovonex Buy denavir Buy cleocin-t-gel * nooksurfer Google/Gmail, Hotmail, and Yahoo should just team up so that they can just take the lead away from Facebook, or at least put up a fight. * flojoflojo I like how Google Buzz leverages the Google Reader sharing feature. It really opens it up to a wider audience and makes sharing much simpler. http://www.pacificnorthwestcoastbias.com/initia... * professionalgun 100% agree with that sentiment. I can't wait to toy with this. * stamos nice to have? maybe. Innovative? Definitely no. Will it succeed? not in the way Google expects. Bottom line: Google just repeated Apple's "huge success" with the iPad :) ways to go Google, launch a few more solutions like this and I will start calling you microGoogloft... * Anthony Ha "microGoogloft" really doesn't have much of a ring to it. * Super Bingo Metropolis I definitely agree with Anthony's saying - where did you get that from ? :P blog comments powered by Disqus Search _____________________ [ ] [IMG] [IMG] [IMG] [IMG] VB Writers Matt Marshall Matt Marshall Editor-in-Chief Owen Thomas Owen Thomas Executive Editor Dean Takahashi Dean Takahashi Lead Writer, GamesBeat Anthony Ha Anthony Ha Assistant Editor, VentureBeat Camille Ricketts Camille Ricketts Lead Writer, GreenBeat Paul Boutin Paul Boutin Writer, VentureBeat Kim-Mai Cutler Kim-Mai Cutler Writer, VentureBeat Matth*us Krzykowski Matthaus Krzykowski Mobile Consultant & Coordinator Get more VentureBeat! VentureBeat has new weekly email newsletters. Stay on top of the news, and don't miss a beat. 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